When accessing the pricing area of your listings and loading the AirDNA data, you will have some numbers on the screen.
What you find in this article
- What is the average daily rate price?
- How to read the graph that shows the monthly average price?
- How is the daily rate calculated?
What is the average daily rate price?
These numbers represent the average daily rates practiced in the region, during the month, on Airbnb listings similar to yours, as shown in the image below:
The percentile indicator gives a more specific view on the data. For more details on how to use this action, see the article below. I want to know more...
How to read the graph that shows the monthly average price?
To get a monthly average value on your listings in relation to the values of others in your area more reliably, the percentile will be selected at 50%, since it shows the average monthly price in the market.
By using this parameter, you can rely on this price to increase the chances of getting bookings, as it is the basis that guests in your region use to make reservations.
If the average price is above the blue line it means that a price reduction may be necessary to increase competitiveness.
If the average price is below the blue line and the occupancy rate is better than average, it is viable to adjust the price with an increase to bring the average monthly price level.
How is the daily rate calculated?
The daily rate is calculated from the sum of the daily rate and the cleaning fee divided by the minimum stay.
Check the example below:
Minimum stay = 3 nights
Daily rate = R$ 100.00
Cleaning fee = R$ 150.00
The result will be R$ 150.00: R$ 100.00 refers to the daily rate + R$ 50.00 (resulting from 150/3 nights).
The amount regarding your daily rates is based on your rate plan with the lowest minimum stay plus the amount of the cleaning fee proportional to the number of nights.
Now that you know how to read the graph of the average daily rates price, how about checking out more related subjects?